Contact Us 
Are you thinking of purchasing an engagement ring? Well, the center diamond is at the center (literally) of that all-important purchase! And making an informed decision about what center diamond shape is key so we have compiled information about each diamond shape here! Also, next weekend (April 23rd - 25th, 2021) is our Tax Free Diamond Expo! For those three days, all of your diamond and diamond jewelry purchases will be TAX FREE!
There are many options for a center diamond shape and we have a beautiful selection! Here are all of the most popular diamond shapes:
ROUND
The Round Brilliant Cut diamond is the most traditional and popular of all the diamond shapes. Many experts consider this shape ideal for a diamond because it maximizes its sparkle. It has 58 facets which offer great brilliance and stability. This shape of diamond is most commonly used in solitaire diamond engagement rings.
OVAL
The Oval Cut is a beautiful shape that provides great brilliance and fire through its 56 facets. A well cut Oval shaped diamond can be almost as bright as a well cut Round Brilliant shaped diamond.
PEAR
The Pear Cut diamond is often called a teardrop due to its single point and rounded end with 56 to 58 facets. This shape is popular for its uniqueness and brilliance. Pear Shape diamond is mostly used in pendants and also a good choice for a hand with smaller fingers.
EMERALD
The Emerald Cut diamond is a square or rectangular shaped stone with cut corners. This is also known as Step Cut because it has rows of facets, usually 48 to 50, that resemble a staircase. Due to its larger, more open table, this shape highlights the clarity of a diamond but with fewer facets brings less brilliance than the other shapes.
PRINCESS
The Princess Cut is the most popular non-round diamond. Its beautiful brilliance and unique cut makes it a favorite for engagement rings. The princess has pointed corners and is traditionally square in shape. The ideal princess cut will have length to width ratio is as close to 1.00:1.00 as possible, as princess cut diamonds can range from this perfect square through to almost rectangular.
CUSHION
Cushion Cut diamonds are also known as “pillow cut” diamonds. This shape ranging from square to rectangular and it has rounded corners and larger facets to increase its brilliance. These larger facets also highlight the diamond”s clarity.
You will always #ProposeConfidently when educated about your engagement ring purchase! At James & Sons, we always strive to inform our customers about their purchase and ensure that they leave out store thrilled. This time of your life, getting ready to propose, is so special and we are so excited for you! Visit a James & Sons store nearest you today to start the engagement ring shopping process and… CONGRATULATIONS !